Martin is a multi award winning, highly skilled, Creative Director with a wide range of skills in design, advertising, branding, print, illustration, UX, UI & digital. Martin has a proven track record of design direction and consultancy for national & international clients involving managing design teams in London, New York, and Sydney.
An excellent advocate for design at board level, Martin has the ability to align design strategy to business goals, for organisations to use and implement Design in the enhancement and differentiation of their brands and products.
In the past 20 years, Martin's work has ranged from advertising campaigns for international corporations such as Microsoft, Santander, General Motors, Diageo, Pernod Richard, 20th Century Fox, to Graphic, UX, UI and Design Systems for companies such as Liveposter, SSE, Waitrose, Pernod Ricard, in addition to working with a significant number of award winning SMEs on branding and product development. This varied career has seen been recognised with over 40 industry awards, the highlight being two Cannes Lions.
Key to Martin’s abilities is his skill in getting to the heart of the brief, working with clients/stakeholders helping them to define their actual needs, to drive effective design that exceeds client expectations, and provides measurable returns.