Our Story
discovering place...
Everything begins with ‘place’, a site that is unique and has a character of its own, with a story to tell. We are very human in our choices. We fall for beauty. Sun falling on the hills, gnarled ancient vines, old stone village walls, the faces of the people drinking coffee in the morning… We breathe in and inhale; the old vines burning in the fields, the Gitanes ‘sans filtres’ smoked with morning cognac, the fresh baked bread, the broken fruit, the grape juice fermenting in the cellars. We taste; we taste everything. Food, fruit, cheese and of course wine.
Uncovering Story...
Winemaking is inherently conservative. Built on generations of repetition, or expensively purchased or created – land, vineyards, wineries, people. With one harvest per year of production, it is not an industry that inspires creativity.
Starting in corners of cellars, we begin small, a few barrels, one or two tanks. We are not oblivious to the overheads that others have given us the opportunity to use, and indeed with time we invest in them too. However, starting small we can afford to dream a little, try things that a bigger producer might not.
Building relationships...
Vineyard Productions began and remains based on a desire to build relationships. We wanted to have friends, friends that grew up in a place, understand it. Not only do we passionately believe we make better wines this way, but it makes our lives fuller, creating human connections around the world that we enjoy, and maybe our children might in the future. It is the winemaking that unites us, strengthened by the importance of ensuring all of our winemaking friends are fully incorporated in the projects, their stories told, their home respected. Our challenging approach to wine production creates conversation, consideration and soul-searching.
Collaborative expertise...
There are two Masters of Wine on our team…
We have two winemakers and three part-time oenologists, plus a team of marketing experts and designers who bring in a wealth of consumer and market knowledge. To bring in expertise from around the world is fascinating, it allows a Sauvignon producer in New Zealand to work with a white Grenache producer in Catalonia, Spain, a sparkling wine producer in England to share thoughts with a winemaker in India. We are not ‘flying winemakers’. There is no uniformity of style. Every story begins at its source, every winemaking decision is made locally.
Great design...
Design that reflects the narrative of our stories is vital. Visual reflections of the wine, its personality, the place and people behind it. Ensuring that the labelling belongs to a place is important, takes on board local artistry, regional printing skills and paper sources that both belong and are environmentally considerate.
Promises like these bring their own challenges, but also offer reward. Our Indian wine labels were drawn by hand with the charcoal from the wood fires of Nashik, in the hills above Mumbai. Our design team are fully integrated in the business, part of every conversation, about vines, winemaking, people, taste. When pencil goes to paper, the story they have to tell is theirs as much as ours.
Telling the narrative...
There is no point in having a great story, unless you know how to tell it. In a world of multiple retail, the conversations that once happened at the point of sale are not there like they used to be.
In restaurants wine waiters and sommeliers have their chance, just. Wine has little space on television, and newspaper columns are shrinking. Wine is losing its voice. For us we work very hard to tell the narrative. Through words, spoken and written, through video, through tasting we consider this every step of the way. For Vineyard Productions to be a success our winemaking needs to be excellent, our story-telling world class.