03Our work
La Sauterelle
The grasshopper that arrives with the flowering.
A Picpoul de Pinet with authentic regional character and a bright, simple identity built to stand out in a competitive category.
Brand created by Vineyard Productions

The brief
Develop an approachable Picpoul de Pinet that combines authentic regional character with strong visual recognition in a commercially competitive category.
Our approach
The wine comes from Les Costières de Pomerols — one of only four significant producers of Picpoul de Pinet, alongside some twenty tiny domaines. Behind the old winery’s façade sits an immaculate modern facility of small temperature-controlled steel vats.
The idea for the brand came from the place itself. The Basin de Thau is abundant in wildlife, and the green grasshopper appears in the vineyards at the same time as the vines flower in late spring. One drawn grasshopper on a vivid green label says freshness before the bottle is opened.
The wine is built around Picpoul’s crisp, vibrant acidity — the reason it is known locally as the “Lip Stinger” — with notes of white peach, apricot kernel and lime peel.
What we delivered
- Producer selection
- Brand name and story
- Label design
- Technical sheets
- Commercial positioning
- Ongoing supply across vintages
Known locally as the “Lip Stinger”.
The finished wine

- Appellation
- Picpoul de Pinet AOP
- Producer
- Les Costières de Pomerols
- Soil
- Clay and limestone with quartz pebbles
- Climate
- Mediterranean
- Alcohol
- 13% vol
- Vintages
- 2021, 2022
- Serve
- 10 °C, best drunk young
The result
A memorable wine identity for a competitive category, supplied across successive vintages.
Capabilities demonstrated
- Wine sourcing
- Brand development
- Packaging
- Commercial positioning
- Ongoing supply
Thinking of something similar?
Tell us about your idea. From vineyard to finished bottle, we manage the entire process.