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Vineyard Productions

03Our work

La Sauterelle

The grasshopper that arrives with the flowering.

A Picpoul de Pinet with authentic regional character and a bright, simple identity built to stand out in a competitive category.

Brand created by Vineyard Productions

La Sauterelle label: a charcoal-drawn grasshopper on bright green with “the grasshopper” and “Picpoul de Pinet”

The brief

Develop an approachable Picpoul de Pinet that combines authentic regional character with strong visual recognition in a commercially competitive category.

Our approach

The wine comes from Les Costières de Pomerols — one of only four significant producers of Picpoul de Pinet, alongside some twenty tiny domaines. Behind the old winery’s façade sits an immaculate modern facility of small temperature-controlled steel vats.

The idea for the brand came from the place itself. The Basin de Thau is abundant in wildlife, and the green grasshopper appears in the vineyards at the same time as the vines flower in late spring. One drawn grasshopper on a vivid green label says freshness before the bottle is opened.

The wine is built around Picpoul’s crisp, vibrant acidity — the reason it is known locally as the “Lip Stinger” — with notes of white peach, apricot kernel and lime peel.

What we delivered

  • Producer selection
  • Brand name and story
  • Label design
  • Technical sheets
  • Commercial positioning
  • Ongoing supply across vintages

Known locally as the “Lip Stinger”.

The finished wine

La Sauterelle back label: “Picpoul de Pinet is crisp and fresh”, with the grasshopper story, 13% by vol, 750 ml
Appellation
Picpoul de Pinet AOP
Producer
Les Costières de Pomerols
Soil
Clay and limestone with quartz pebbles
Climate
Mediterranean
Alcohol
13% vol
Vintages
2021, 2022
Serve
10 °C, best drunk young

The result

A memorable wine identity for a competitive category, supplied across successive vintages.

Capabilities demonstrated

  • Wine sourcing
  • Brand development
  • Packaging
  • Commercial positioning
  • Ongoing supply

Thinking of something similar?

Tell us about your idea. From vineyard to finished bottle, we manage the entire process.

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