I have a vineyard
We can assist with vineyard development, viticultural management, winemaking and commercial strategy.
Start this kind of projectCreate a wine · From vineyard to market
Your wine brand starts here.
Whether you have a fully formed brief or the beginnings of an idea, we help you create a wine that makes sense in the glass, on the shelf and in the market.
More than private label.
A successful wine needs to work on several levels at once: the right liquid, a compelling identity, a credible price point and a dependable route to market. Our role is to connect those decisions from the outset.
Rather than choosing a wine and designing a label afterwards, we approach the project as one integrated piece of brand and product development.
Who we work with
- Vineyard owners and landowners looking to create a wine and a brand
- Retailers creating exclusive ranges
- Restaurants and hospitality groups developing signature wines
- Established brands extending into wine
- Entrepreneurs launching new propositions
- Importers and distributors seeking differentiated products
- Private clients with a defined wine creation project
Where are you starting from?
Every project starts somewhere different.
I want to create a wine brand
We can develop the wine, identity, packaging and route to market.
Start this kind of projectI have an existing wine
We can help refine its positioning, improve the product and develop commercial opportunities.
Start this kind of projectI need a bespoke wine
We can create exclusive wines for retailers, hospitality groups and private clients.
Start this kind of projectBranded wines and private labels
Everything a wine brand needs, under one roof.
Whether you are a boutique retailer, a hospitality group or an entrepreneur, we bring together the research, design, production and marketing that turn an idea into a successful wine.
- 01
Market research
Understanding the market landscape first: emerging trends, consumer preferences and competitive benchmarks, so the wine is positioned for the customers it is meant for.
- 02
Design and branding
From label design to packaging, an identity that tells the wine’s story and stands out on the shelf — developed closely with you, and reflecting the quality and character of the wine inside.
- 03
Wine production
Access to fine vineyards and winemaking expertise, overseen by a Master of Wine alongside a network of winemakers and viticulturists — from selecting the grapes to fermentation and ageing.
- 04
Marketing
Campaigns that build awareness and engagement across traditional and digital channels, from social media to in-store promotion, to build a loyal customer base and drive sales.
Examples of previous work
Wines we have created for others.
Alongside our own brands, we create wines, labels and identities for partners. A few recent projects:
Syrah · Bridge Pa, New Zealand
Three Crows
A Bridge Pa Syrah made by Liam Steevenson MW with winemaker Rod McDonald, recognised at the Global Syrah Masters.
Chardonnay · Te Awanga & Haumoana, New Zealand
Free Fall
A New Zealand Chardonnay, again with Rod McDonald, given a bold, playful illustrated identity.
Terra Alta, Spain
El Garbí
A red and a white from Terra Alta in Catalonia, scored 91 and 92 points by Decanter.
Prosecco DOC, Italy
Circo
A Prosecco with a circus-poster personality — vibrant, fun and made to stand out.
Bordeaux Blanc, France
La Pèlerine
A white Bordeaux created with a clean, understated label — awarded 91 points at the Decanter World Wine Awards.
Portuguese green wine
Céu na Terra
A Portuguese green wine — naturally lower in alcohol and calories — with a bright, coastal identity and social media campaign.
Social media
Céu na Terra — campaign
Launch content created for Instagram and digital channels.
Marlborough, New Zealand
Fincher & Co.
A Marlborough brand with a black-and-white documentary identity, carried across digital and print.
Tempranillo 2020
Curioso
A Tempranillo with an explorer’s spirit — “vinos para intrépidos”, wines for the intrepid — dressed in an engraved-map identity.
Saint Chinian, France
ORB
A red from Saint Chinian in the Languedoc, with a bold, minimal identity.
“Orb is, as its name suggests, both rounded and smooth with a flow across the palate that implores you to take a second glass.”
— Mark Pygott MW 
Wine influenced gin
OËNA
Beyond wine: a gin influenced by wine, with botanical illustration that ties it back to the vineyard.
The process
One partner, the whole journey.
01
Define.
We discuss the audience, market, desired style, positioning, target price, volumes, timeline and commercial objectives.
02
Source.
We explore suitable regions, grape varieties, vineyard partners and production options — including, where the project calls for it, vineyard sites to secure and plant. Quality and consistency must support the brand promise.
03
Create.
We develop the wine through tasting, selection, blending and winemaking decisions, alongside name, identity, packaging and brand story.
04
Produce.
We coordinate practical production requirements, bottling, labelling, specifications and quality control with the relevant partners.
05
Launch.
We help prepare the wine for its intended market, with appropriate product information, commercial materials and distribution support.
06
Grow.
Where agreed, we continue to support vintage transitions, range development, forecasting and the evolution of the brand.
Why Vineyard Productions
What makes us different.
Wine expertise first.
Wine quality is not a detail added at the end. It shapes the entire proposition.
Creative and commercial together.
The brand, the wine and the intended customer are developed in parallel.
Access to producers.
Our relationships across wine regions allow us to find solutions beyond a standard off-the-shelf offering.
Built to work in the real world.
We consider practical matters such as production volumes, cost structure, consistency, logistics and distribution from the beginning.
“The Vineyard Productions business model is a game-changer, that has a dramatically positive impact on our business too! Working directly with the people that make the wine is fantastic, removing the middle men, bringing our customers closer to the wine than ever. Liam Steevenson MW and Mark Pygott MW combine a level of enthusiasm and product knowledge that is second to none. Whether we are shipping directly from the winery, or through their UK warehouse, the team is expertly managed, with an incredible ability to understand our needs and get it right!”
Frequently asked questions
Do I need to know exactly what wine I want?
No. We can begin with a market, an audience or a commercial idea and develop the wine brief together.
Can you create both the wine and the brand identity?
Yes. We approach wine style, name, packaging and positioning as connected parts of the same project.
Can you help with the vineyard itself?
Yes. Our involvement can begin before the first grape is harvested: identifying and evaluating vineyard opportunities, negotiating vineyard agreements, and working with specialist teams on variety and clone selection, planting and ongoing viticultural management.
Can you work with an existing brand?
Yes. We can help established businesses create wines that fit their audience and identity.
Is there a minimum order?
Minimum quantities depend on region, production method, packaging and the complexity of the project. Tell us what you have in mind and we will discuss realistic options.
Can you help with distribution?
We can advise on routes to market and support distribution planning; the exact scope depends on the project and destination markets.
How long does it take?
Timing varies significantly by wine style, vintage, production availability and packaging. We will establish a realistic programme once the brief is defined.
Tell us what you want to create.
You don’t need a polished brief. A few details are enough to start a useful conversation.