Half Moon Bay Rum

Working with the design agency Stranger & Stranger, the brand was developed around a custom teal bottle with the words “of Antigua” moulded into its base and a knurled, copper-toned cap.

The core expression carries a textured paper label wrapped in a half-moon arc, centred on a roundel of a pineapple rising over the waves — a nod to Antigua’s black pineapple. The ultra-premium edition replaces the label with an embossed metal medallion and a lettered glass surround, finished with a swing tag on the neck.

Development ran through multiple rounds: alternative label elements, a clear-glass option, flat-label variants for both expressions and full CAD drawings for the bottle and closure.