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Fincher & Co.

A Master of Wine, a winemaker and the growers — one label.

A range of single-vineyard New Zealand wines, made as a collaboration between Liam Steevenson MW, winemaker Ben Glover and the growers who farm each site.

Brand created by Vineyard Productions · wine, identity and production

A green Fincher & Co. case — “Artisan Wines of New Zealand” — resting against oak barrels, a cross of light glowing on the cellar wall behind

The brief

Create a range of artisan New Zealand wines that puts the place and the people first: individual vineyards, the growers who farm them and the winemaker who makes them — under one clear, confident identity.

Our approach

Each Fincher & Co. wine is a collaboration between Master of Wine Liam Steevenson, winemaker Ben Glover and the grower of a single vineyard — and every back label says so, naming the people and the site.

The range follows the vineyards: Awatere Valley Sauvignon Blanc from the “Little Oasis” vineyard, grown by Geoff Van Asch; Wairau Valley Sauvignon Blanc from Kersley Estate’s “Dillons Point”; The Dividing Line, a hand-picked Sauvignon Blanc from Alice Mills Vineyard; On the Brink, a certified-organic Semillon and Sauvignon from The Brink Vineyard in Renwick; and The Show of Hands, a selected-clone Pinot Noir from the Pisa Terrace Vineyard in Central Otago.

The identity is deliberately simple: bold serif names on textured white paper, with the Fincher & Co. wordmark running down the back label. On the Awatere Valley label, contour lines of the valley are raised in high-build varnish and the name is picked out in spot UV — the landscape you can feel under your thumb. The Wairau Valley wine carries the same system in deep slate green.

What we delivered

  • Brand name and identity
  • Single-vineyard range development
  • Blending trials
  • Grower partnerships
  • Label design and print finishes
  • Photography and brand imagery
  • Import and distribution

Every label names the people who made it.

The finished wine

Four Fincher & Co. wines on a barrel head: The Show of Hands, The Dividing Line, Awatere Valley and On the Brink
Fincher & Co. Awatere Valley 2020 label: tasting notes, people and place on the back, contour-line pattern on the front
Fincher & Co. Wairau Valley 2020 label in slate green
The Show of Hands 2019, Pisa Terrace Vineyard Pinot Noir, lying on a stamped barrel head
A barrel cellar in black and white, lit by a tall cross-shaped window
Tasting red wine among the barrels, in black and white
Holding up four hand-labelled sample bottles of white wine during blending
Measuring a blend trial from a cylinder into a tasting glass
Three men and a black Labrador with a ute at the edge of a vineyard, mountains behind
Drawing a barrel sample into a glass with a wine thief
A grower laughing in the vineyard, in black and white
An old vine trunk with young bunches on the wires, in black and white
A mirrored portrait of the winemaker pulling a face, against corrugated iron
Portrait of the winemaker in the vineyard hills
Origin
Marlborough and Central Otago, New Zealand
Collaboration
Liam Steevenson MW, Ben Glover and the growers
Wines
Awatere Valley · Wairau Valley · The Dividing Line · On the Brink · The Show of Hands
Vineyards
Little Oasis · Dillons Point · Alice Mills · The Brink · Pisa Terrace
Label finishes
High-build contour varnish and spot UV
Imported by
Global Wine Solutions

The result

A coherent single-vineyard range with the people behind each wine named on every bottle — and an identity strong enough to carry Sauvignon Blanc, Semillon and Pinot Noir from two regions.

Capabilities demonstrated

  • Brand creation
  • Winemaking partnerships
  • Range development
  • Label design and print
  • Photography
  • Import and distribution

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