There is no point in having a great story, unless you know how to tell it. In a world of multiple retail, the conversations that once happened at the point of sale are not there like they used to be.
In restaurants wine waiters and sommeliers have their chance, just. Wine has little space on television, and newspaper columns are shrinking. Wine is losing its voice.
For us we work very hard to tell the narrative. Through words, spoken and written, through video, through tasting we consider this every step of the way. For Vineyard Productions to be a success our winemaking needs to be excellent, our story-telling world class.